Revenue Enablement & GTM Executive

Gary
Manalus

Building revenue engines that scale — aligning Sales, Marketing, Customer Success, & Partnerships to unlock Go-To-Market efficiency across enterprise and high-growth companies.

20+Years GTM Experience
$3B+Revenue Impact
5Global Enterprises
AI-Enabled GTM  |  Practical  |  Proven at Scale
Gary Manalus
About

The Operator Behind
the Revenue Engine

Current Role
Head of Growth, Operations & Enablement, Global Partnerships — GBG

I’m a Revenue Enablement and GTM Transformation Executive with 20+ years of experience scaling global go-to-market organizations across SaaS, cloud, fintech, and subscription businesses.

I’ve built and led Revenue Enablement, field effectiveness, onboarding, sales/service operations, and deal desk teams supporting thousands of employees worldwide at Amazon Web Services, American Express, Justworks, GBG, and Providian Financial.

I operate at the intersection of strategy and execution — a trusted partner to CROs, Sales, CS, Marketing, Product, and Finance leaders who need someone who can architect the GTM system, build the team, and deliver measurable results.

Career Highlights
GBG Amazon Web Services American Express Justworks Providian Financial
Harvard UniversityExecutive Education — 2017
UC Berkeley — Haas School of BusinessBachelor of Science — 1995
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Gary Manalus
What I Do

Core Expertise

Revenue Enablement Strategy

Designing and scaling enablement programs that cut ramp time, increase quota attainment, and build consistent field performance across global sales organizations.

GTM Transformation

Reimagining go-to-market motions for enterprise and growth-stage companies — from org design and role definition to coverage models and pipeline health frameworks.

Sales, Marketing & CS Alignment

Architecting the connective tissue between revenue functions — building unified customer journeys, shared accountability metrics, and cross-functional operating cadences. Created full GTM launch mechanisms four times across American Express, Amazon Web Services, Justworks, and GBG.

Partner & Channel Enablement

Building and scaling global partner ecosystems — from partner onboarding and training to co-sell motions and joint GTM execution across multiple geographies.

Sales & CS Operations

Optimizing deal desk, forecasting, QBR infrastructure, and productivity measurement to give leaders real-time decision-making power. Extends into Customer Success Operations — leading post-sale engagement and retention, customer satisfaction programs, and NPS frameworks that drive long-term revenue health.

Global Team Leadership

Leading large, distributed, cross-functional teams across US, Canada, LATAM, and EMEA — building culture, coaching managers, and driving accountability at scale.

AI-Enabled Revenue Leadership

Leveraging AI Across the Full Sales Cycle

In an AI-first environment, I don’t just adopt tools — I build the systems that make AI work for revenue teams at scale. I’ve embedded AI into GTM workflows to compress preparation time from hours to minutes, surface real-time insights during the buying journey, and ensure the practices of top performers are codified and replicated globally.

Automated content preparation and call-readiness workflows, reducing prep time from hours to minutes
AI-generated post-meeting minutes and follow-up summaries to reduce administrative drag on sellers
Real-time call productivity analysis identifying coaching gaps and triggering targeted enablement interventions
Competitor intelligence automation surfacing battlecard insights and objection-handling support in-context
AI-driven replication of top-seller behaviors across global revenue teams through pattern recognition and playbook automation
Led AI innovation adoption across all core revenue tools — CRM, enablement platforms, conversation intelligence, and deal desk systems
Selected Impact

Results That Move the Needle

2.5xRevenue Growth

Drove 2.5x Revenue Growth via GTM Redesign

Rebuilt revenue systems, enablement infrastructure, and GTM motion to unlock a hypergrowth trajectory company-wide.

Justworks
$45BThroughput

Improved Throughput 30%+ to $45B

Led operational and enablement improvements across a 28,000+ person org, driving outsized throughput gains at massive scale.

Amazon Web Services
$3B+Annual Impact

Delivered $3B+ Annual Revenue Impact

Built capability and performance infrastructure contributing to double-digit revenue impact at enterprise scale.

American Express
33%Faster Onboarding

Reduced New Hire Onboarding Time by 33%

Developed high-impact enablement programs spanning pre-boarding, onboarding, ever-boarding, and productivity acceleration via full program refresh.

Amazon Web Services
68%Noise Reduction

Improved Productivity via Internal Comms Governance

Launched OneVoice program driving record engagement across 28,000+ employees. Reduced internal email noise by 68%, driving field focus and increasing customer-facing time.

Amazon Web Services
Award-Winning

Award-Winning Leader & Producer

4x Presidents Club & Centurion Award Winner at American Express. Brandon Hall Award Winner for Best Advance in a Learning & Development Strategy.

American Express & Industry
Speaking & Thought Leadership

Ideas Worth Sharing

Gary Manalus keynote speaker

Facilitating the closing session at CRO Exchange 2026 — “What Actually Motivates Today’s Sellers?”

Signature Topics & Published Work
What Actually Motivates Today’s Sellers? When and How to Build a Sales Enablement Function Enablement at Every Scale: What Changes, What Holds, and How Leaders Should Adapt Building and Upskilling Agile Sales Teams: Driving Performance in Unpredictable Markets Leading with Impact at the Executive Level
GTM Alignment: Why Sales, Marketing & CS Must Operate as One
Scaling Global Partner Ecosystems for Revenue Growth
The CRO’s Secret Weapon: RevOps & Enablement as Competitive Edge
KeynotePanelWebinar WorkshopRoundtablePodcast

Whether you’re organizing a revenue summit, SaaS conference, or executive roundtable — I bring real-world insights grounded in results at scale. Every session is tailored to your audience.

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Testimonials

What Leaders Say

From cross-functional peers to direct reports — a consistent thread across every engagement: strategic vision paired with the discipline to execute.

"Gary is one of the best executors that I’ve worked with. His ability to move an idea through the innovation life cycle to build something that is desired, realistic and scalable is very unique and special."

D
DeAndre Jones EVP, Group President & Office of the CEO — FIS Managed Gary directly 🔗 LinkedIn Recommendation

"His ability to drive business transformation, scale operations, and implement innovative, customer-centric strategies consistently led to measurable growth. His leadership style is both empowering and results-driven — he inspires teams to perform at their best while fostering a culture of collaboration and innovation."

N
Nicole Williams Head of Partnerships — Nayya Worked with Gary cross-functionally 🔗 LinkedIn Recommendation

"Gary is one of the best leaders I have ever worked with. He’s made a tremendous impact in my life, always encouraging me to be the best version of myself, both professionally and personally. He’s an exemplary, seasoned coach and leader who makes work FUN and challenging."

S
Suzanne Tieder Sr. Director, Program Strategy & Execution — Corpay Reported to Gary directly 🔗 LinkedIn Recommendation
Advisory & Fractional Work

Senior Expertise,
When You Need It

Not every company needs — or is ready for — a full-time Chief Revenue Officer or VP of Enablement. But every growth-stage and enterprise company needs the thinking, systems, and execution those roles provide.

Fractional Enablement Leader

Part-time, embedded GTM and enablement leadership for companies building their function from scratch or leveling it up fast.

GTM Strategy & Transformation

Structured engagements to diagnose GTM gaps, define the future state, and build the roadmap for execution.

Revenue Team Build-Out

Hands-on support for founders and operators building their first GTM team — from role design to hiring to onboarding.

Partner & Channel Strategy

Advisory for companies building, scaling, or optimizing indirect sales channels and global partner ecosystems.

Board & Investor Advisory

GTM diligence, go-to-market readiness assessments, and strategic revenue counsel for PE/VC-backed companies.

Interim Leadership

Executive-level coverage during leadership transitions, M&A integration, or organizational transformation periods.

You’re a Great Fit If You Are…

Gary Manalus in New York City
Let’s Connect

Ready to Build
Something Exceptional?

Whether you’re exploring a full-time senior role, a fractional engagement, or a speaking opportunity — I’d love to connect.